More than twenty years ago, the Detroit Metro Convention & Visitors Bureau introduced the Recognition of Service Excellence (ROSE) program. It celebrates and acknowledges outstanding customer service in metro Detroit’s hospitality industry.
We recognize service excellence because hospitality is important business in metro Detroit. It attracts 14.9 million visitors annually. It has grown 60,000 jobs. It contributes nearly $6.6 billion to our tri-county economy every year. And visitors who have a fulfilling experience in metro Detroit, that includes outstanding hospitality, come back again and again. That’s worth celebrating.