Due to the COVID-19 pandemic, the 2020 ROSE Awards has been cancelled.

However, it is important that we acknowledge the fortitude, strength, and resilience of our hospitality industry. Help us pay tribute to our industry by sharing the stories of the unsung heroes in your organization during this unsettling time.

And in lieu of the McLaughlin Award, please share with us any positive things your company is doing to help uplift the community. In both instances, you can submit here. We will recognize all of these heroes at a later date.


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About ROSE Award
About McLaughlin
Past ROSE Award Honorees

Rose Awards

Make A Lasting Impression

A rose is a thing of beauty. When you see it, you appreciate it.

Rose Awards

More than twenty years ago, the Detroit Metro Convention & Visitors Bureau named its awards program that celebrates outstanding service in the hospitality industry after it: Recognition of Service Excellence (ROSE).

We recognize service excellence because hospitality is important business in metro Detroit. It attracts nearly 19 million visitors annually. It has grown 60,000 jobs. It contributes nearly $6.6 billion to our tri-county economy every year.

McLaughlin Awards

The William F. McLaughlin Hospitality Award for Service Excellence celebrates best practices and innovation in customer service. This award is given to a DMCVB member partner for outstanding accomplishments in customer service. The nominating company should demonstrate a history of accolades for outstanding achievement in delivering customer service excellence in the hospitality industry.

With customer service expectations continually rising, the hospitality industry is aware of the value and role that customer service plays in achieving business success.

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Past ROSE Award Honorees