2026 ROSE Awards

ROSE Awards

Detroit, you've got a lot to be proud of: Welcoming millions of visitors from around the world; Using your authenticity and hometown pride to push hospitality to new heights; Taking individual accomplishments and turning them into our shared strength.

Our city is nothing without the people who live and work here. You create the first impressions, the memorable moments and the final takeaways. Your care and professionalism are what makes the difference – and keeps travelers across the globe coming back to Detroit year after year.

This 30-year anniversary isn't about us. It's about you: The chefs, the room attendants, the chauffeurs, and staff of all stripes whose unwavering commitment to excellence makes this city shine. To our ROSE Award honorees and everyone who continues to embody the hardworking, service-first spirit of Detroit, we thank you.

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McLaughlin Awards

The William F. McLaughlin Hospitality Award for Service Excellence celebrates best practices and innovation in customer service. This award is given to a Visit Detroit member/partner for outstanding accomplishments in customer service. The nominating company should demonstrate a history of accolades for outstanding achievement in delivering customer service excellence in the hospitality industry.

With customer service expectations continually rising, the hospitality industry is aware of the value and role that customer service plays in achieving business success.

Congratulations to our 2025 ROSE Awards nominees.

Thank you to all who attended the 2025 ROSE Awards Ceremony held at MotorCity Casino Hotel – Sound Board on Thursday, August 21. Congratulations to this year’s nominees, finalists and winners. Check out the honorees, event photos and footage on the Honorees page.